JoAnn Hines, The Packaging Diva

JoAnn Hines
The Packaging Diva

 

Subscribe to "Packaging News You Can Use" and get your
FREE special report: "Why Packaging Fails"

Full Name:

E-Mail:

Phone:

Hot Packaging Trends

The Packaging Diva's predictions on "hot"packaging trends.

Baby Boomer Products

Women & Product Packaging

Environmental Sustainability And Packaging

Labeling And Ingredients Statements On Packaging (ongoing)

RFID And Packaging

Need to know more? Contact the

Packaging Diva
via phone
678-594-6872
or via email

 

Does Your Packaging Speak Human ?

Information overload. We see over 3,000 advertising messages a day. It takes about 2.6 seconds to make a purchasing decision at retail. So why would anyone buy your product over the competition? You will find out here and learn the insiders’ secrets of "human speak" and how to connect your product to your consumer.

In this special report you will find out how to:

  1. Effectively influence the consumer.
  2. Recognize how “warm and fuzzy” translates into more sales.
  3. Identify how you can “connect” to consumers.
  4. Understand what turns off customers.
  5. Recognize the knowledge necessary to hear your package and see your product through the eyes of the consumer.

If you work in any of the following departments you NEED this report. I spend my day tracking the latest packaging trends and technologies and turn them into insights you can use. If you want to package your products so that people will buy them, stay on top of the latest innovations with this new report.

  • Market Research
  • Consumer Insights
  • Category Management
  • Consumer Planning
  • Package Design/Development
  • Packaging Graphics
  • Packaging Engineers
  • Brand/Product Management
  • Marketing
  • Creative Services
  • Industrial/Structural Packaging Engineers
  • Creative/Art Direction
  • Global Branding/Design
  • Retailers
  • Packaging Suppliers
  • New Business Development

 

Order Now by clicking here.

 

The report is proudly sponsored by

Planet Canit

Planet Canit specializes in distinctive, upscale, customized tin packaging that supports our clients' branding initiatives, their marketing strategies, and their bottom-line sales growth targets.  Customers who package their tea in Planet Canit canisters appreciate an unmatched level of care and attention to detail throughout the design and development stages, but more importantly find that brand recognition and retail sales grow exponentially with the incorporation of reusable, sustainable containers for their loose leaf, bag, and sachet products.  From our products and services to our people and perspective, Planet Canit succeeds by acting and doing things that are Beyond the Box ™. 

Lisa Baer, President
Baer Design Group

Brand Identity, Naming and Package Design
Simply put: We do brand and corporate ID. Our team of veteran designers, seasoned brand-architects, copywriters and photographers has been creating memorable brands for over ten years. We’ve done award-winning work on everything from technology to tea.

We offer full-service branding: brand identity, corporate identity, brand architecture, tagline development, naming and package design. We find identity solutions to branding problems.
1234 Sherman Ave #107
Evanston, IL 60202
847-866-7300
847-866-7303
lisa@baerdesign.com
www.baerdesign.com


Special Packaging Sustainability Report By The Packaging Diva

Sustainable Packaging From 'Green To Great' 
Confused by all the packaging products touting green and environmentally friendly packaging? Do you think you are doing the right thing by choosing sustainable packaging materials or companies that use them? Does "green" really influence your purchasing choice of products or is it just another buzz word?

In this report I explore what really works in the world of sustainable packaging innovation. Find out how you can take innovative best sustainable practices and incorporate them into your brand.

To Order Sustainable Packaging From 'Green To Great' 
A unique perspective on what it takes to maximize the appeal of green packaging.

Click  here

BONUS:With your order you will be added to the Packaging Diva’s client alert email with the latest insight on product packaging.


 

Got Soap? How To Package It Simply, Effectively And Within Budget

 

Whether you plan to sell on the Internet or in a retail outlet, do you know the one thing that you need to know to ensure your products success? You guessed it, THE PACKAGE. I know how hard it is to have a great idea or product, and then to have to dig through mounds of information to learn how to package it. The information you need to know to get it right is overwhelming.

Packaging is complicated, one mistake and you could be back to square one. When that happens, unfortunately you may have lost a lot of money in the process. So, it pays to do it right the first time and understand the problems before they become insurmountable. That's why I have created my special report presented at the Soapmaker's Convention April 29 in Burlington VT, “Got Soap? How To Package Your Products Simply, Effectively And Within Budget.”

So don't wait till its too late. Packaging is a complex equation. It IS the sales person. It IS your brand. It IS your company and if you haven't given it the consideration it deserves it will fail or most certainly not live up to its expectations.

Order this insightful report now at Packaging University

Packaging Your Invention To Sell by JoAnn HinesPackaging Diva

Even if you have a great invention without a package it will never sell. Lets face it consumers are a fickle bunch. It doesn't take much to turn them off. If fact, you only have 2.6 second to turn them on to your invention through your packaging. Yes, your package is your number one salesperson and once you have lost the opportunity you may never get it back.

People always contact me whenever they are in trouble. Most of the time it is after the fact and they want the quick fix to their packaging woes. Well, it doesn't work that way. Packaging is a complicated intricate process. Understanding it requires time and consideration. It’s not just about getting the product there. It’s also about getting the product to SELL.

That's where the unique role of packaging comes into play. Packaging is a complex equation. It IS the sales person. It IS your brand. It IS your company and if you haven't given it the consideration it deserves it will fail or most certainly not live up to its expectations. It’s a tangle of information out there and what you don't know CAN get you into trouble. Learn why you should always make packaging your first thought not your last.

Order Now by clicking here.

 

 

Everything About Packaging

Smart Consumer vs Dumb Packaging

Does Your Packaging Speak Human

Get the Best of the Diva

Packaging Your Products to Boomers

Is Your Packaging Female-Friendly?

If You Package It Will She Buy?

If You Package It Will They Buy?

Are You Talking To Me?

PackagingDiva.com

Are You Talking To ME?

What attendees had to say about the Packaging Diva's presentation

"Thanks a lot for sending me such a good presentation. I really liked it and thought it is very interesting and useful to me."

Valeria Garino

Packaging engineer R&D Int´l Division

The Clorox International Company

"The packaging diva knows what the over 50 generation wants in product packaging. Her insightful presentation engaged the audience and made our conference attendees re-evaluate their current practices. She offered great facts and packaging examples that demonstrated the purchasing power of a misunderstood and underserved market. I would definitely recommend her presentation to others and invite her back for future events.”

Lesley Kyle

Senior Event Manager

Society of Plastics Engineers

Smart Consumer Vs Dumb Packaging by JoAnn Hines Packaging Diva

What attendees had to say about the Packaging Diva's presentation:

Thank you for a great session on Monday 17th July - Cosmoprof

Kay Jimenez, Product Manager - Manicare

McPherson's Consumer Products Pty Ltd

 

Smart, savvy, sophisticated, educated, intelligent and informed. This is your consumer that will be buying your product. (we hope).

Dumb, stupid, difficult, idiotic, overpackaged or just plain dopey…

This is the package that is supposed to persuade them to buy. Big gap between the two.

So how can your package “Connect” with a smart consumer? Let’s find out.

What is a package any way? It could be a box or a container or anything similar. We all know it conveys a product from point A to point B. Besides the obvious of getting it there undamaged or not broken, what's a package supposed to do?

Consumers barely take the time to look at all the new product offerings. Most of the time they shop on autopilot and buy the same brands they always do, so the role of the package has changed dramatically in the last decade. The package has now become the “first moment of truth” at retail.

And now, especially the package is going to decide whether someone will buy your product, or not. So you better pay attention to not only what goes inside but what's on the outside of the box.

Just because you have a great product doesn't mean it’s going to sell. Or even if you have it in the right retail environment that it's going to fly off the shelf. Packaging a product the right way entails much more than just creating a box or package to put your product in. Sure, you are going to get it there in one piece, we hope. But gone are the days of the box acting as only a protective shipping container. The box today IS the "retail" salesperson. The box or package is expected to provide the necessary information to help make an informed shopper’s decision since there is not a salesperson is available to answer a question. So the package must be the silent salesperson to tell all there is needed to know. What should the package be saying?

“What is this product going to do for me?”

More importantly, how you convey the information about what is inside and how it’s going to help the consumer solve a problem. That's an important factor to remember. When someone looks at your product in their minds they are saying, “What is this product going to do for me?” You know WIIFM, what’s in it for ME the consumer?

So think about your package from a consumer's perspective and not a package designers or package engineers. Consumers are smart, educated and savvy about their product purchasing. Don't get caught up in the notion about what has to be “ON” the box rather

what needs to be ON the package to pique or satisfy the consumer's interest. Remember you have to get them to pick up the product first!

Hope you enjoyed this teaser. It's only a small portion of my presentation at Cosmoprof NA. "Smart Consumer Vs Dumb Packaging."

Can't attend this innovative session in Las Vegas? I don't want to spoil all your fun in advance. Order the special report "Smart Consumer Vs Dumb Packaging?" or Does Your Packaging Speak Human?

Smart Consumer vs Dumb Packaging? DOWNLOADABLE PDF
Price $25.00     
Quantity   

 

PackagingDiva.com

Does Your Packaging Speak Human?

Information overload. We all suffer from it. With a plethora of external influences pulling at retail, what is going to persuade the consumer to zero in and choose your product? More importantly, are you speaking the right language to sway someone to read the product information on the package and make the purchase?

It takes about 2.6 seconds to make a purchase decision. Why will someone pick up your product instead of your competitor's? What compels them to buy your product? What will make your product "connect" over another?

What is the "human speak" of the product package? How can you use it to effectively influence the consumer? Does "warm and fuzzy" translate into more sales? Hear how you can "connect" to consumers through product packaging. Find out what turns off the

customer. By the end my session you will have gained the knowledge necessary to hear your package and see your product through the eyes of the consumer.

Can't attend this innovative session in Las Vegas? I don't want to spoil all your fun in advance. Email me back to order the special report "Does Your Packaging Speak Human?"

If you work in any of the following departments you NEED this report. I spend my day tracking the latest packaging trends and technologies and turn them into insights you can use. If you want to package your products so that people will buy them, stay on top of the latest innovations with this new report.

  • Market Research
  • Consumer Insights
  • Category Management
  • Consumer Planning
  • Package Design/Development
  • Packaging Graphics
  • Packaging Engineers
  • Brand/Product Management
  • Marketing
  • Creative Services
  • Industrial/Structural Packaging Engineers
  • Creative/Art Direction
  • Global Branding/Design
  • Retailers
  • Packaging Suppliers
  • New Business Development

It is GREAT info! Thanks so much. Please keep it coming.
We are always looking for articles on cutting edge, innovative packaging.

Melissa Blakely

3M: Package Engineering

Client Operations Manager

 

 

I just received JoAnn Hines' packaging tip of the week. WOW! I got more info out of that than I have all year from other well known packaging magazines. Thanks!

D. Robbin ONeill, SunChasers Santa Barbara, Ca

Does Your Packaging Speak Human? DOWNLOADABLE PDF
Price $25.00 
Quantity   

 

PackagingDiva.com

 

Get the "Best of The Diva" for your very own

 

Hear what JoAnn R. Hines, Packaging Diva, had to say on NBC and in the leading packaging trade pubs, Shelf Impact and Packaging Design Magazine. Find out why leading seminar producers Marcus Evans and IIR hire they her when it comes to providing answers to packaging questions.

You can get these packaging insightful articles for a fraction of attending a conference. The PDF containing all of these articles is only $10. The PDF will be delivered electronically to your designated email address. If you want a CD add $3.95 S&H.

"Best of The Diva - Part I” includes:

  • 10 Packaging Tips That Will Make Consumers Buy Your Product

  • 10 Tips on Packaging That Sells Product To Boomers

  • 9 Packaging Problems That Lose Sales

  • A Bad "Wrap" For Packaging

  • A Brand Is A Package Too

  • Don't Think Like A Package Designer. Think Like A Customer.

  • Packaging Design For Overworked, Time-Crunched And Over-The-Edge Consumers

  • Packaging Trends You Cannot Overlook

  • The Death Of Product Packaging As We Know It

  • Wooing Women With Packaging

The Best of the Diva - Part I - DELIVERED ELECTRONICALLY  

Price $10.00  
Quantity   

The Best of the Diva - Part I - CD ROM VERSION (PDF)

Price $13.95  (includes s&h)
Quantity   

 

"Best of The Diva II” includes:

  • 13 Packaging Trends to make consumers buy in 2006

  • Boomed Out with Boomers

  • Fear Factor Packaging

  • Is Your Package a Candidate for the Oyster Award?

  • Launching a Brand at the Super Bowl

  • Packaging by the Numbers

  • Packaging Myths and Realities for Women over 50

  • Packaging Your Product for Thunder Thighs

  • The Death of Packaging as We Know It

  • Packaging Made Frozen TV Dinners Possible

The Best of the Diva - Part II - DELIVERED ELECTRONICALLY  

Price $10.00  
Quantity   

The Best of the Diva - Part II - CD ROM VERSION (PDF)

Price $13.95  (includes s&h)
Quantity   

 

"Best of The Diva III” includes:

  • A Valentine Heart Should Be More Than Just A Box of Chocolate

  • Bombed Out With BOOMERS? Your Package May Be The Problem

  • Has Your Packaging Gone To The Dogs?

  • How To Make Your Product Packaging Newsworthy

  • Is Your Package A Candidate For The Oyster Award?

  • Package Design That Connects with Consumers

  • Packaging Buy The Numbers: Demographic Challanges

  • The Outside Of The Box Is As Important As What's Inside

  • Tips For Packaging Products SHE Will Buy?

  • Todays' Consumer Is A Moving Target

The Best of the Diva - Part III - DELIVERED ELECTRONICALLY  

Price $10.00  
Quantity   

The Best of the Diva - Part III - CD ROM VERSION (PDF)

Price $13.95  (includes s&h)
Quantity   

 

"Best of The Diva IV” includes:

  • Desperate Housewives.... Whats for Dinner????

  • Earth Day Battle: Packaging VS. The Environment

  • Food Packaging Trend – 100 Calorie Snacks; Smart or Stupid?

  • Earth Day Battle: Packaging VS. The Environment

  • It's Easy Being Green - Packaging Your "Green" Brand

  • Retail's First Moment Of Truth - The Package

  • Should I Think Pink On My Product Packaging?

  • What Can NASCAR Teach Us About Packaging?

  • What's In Your Bottle?

  • What Wal-Mart Wants Wal-Mart Gets

The Best of the Diva - Part IV - DELIVERED ELECTRONICALLY  

Price $10.00  
Quantity   

The Best of the Diva - Part IV - CD ROM VERSION (PDF)

Price $13.95  (includes s&h)
Quantity   

 

PackagingDiva.com

 

Packaging Your Products to Boomers

 

Find out what the representatives of the leading consumer goods companies learned about product packaging to attract baby boomers at the Packaging and Design Summit. Don't just take our word how good the info is! Listen to what the audience had to say about the research and presentation:

“Great takeaways. Well, worth the time. I can now look at my products in a different light.” -- Jarom Campbell, category manager, Melaleuca, Inc.

“The packaging diva has her finger on the pulse of the over 50 generation. Her insightful presentation made me rethink the ways and methods to connect with this audience. She offered great facts that demonstrate the purchasing power of an underserved audience. I would definitely recommend her presentation to others and invite her back for future events.” -- Sarah Ashmore, conference director, Chemical Week

This information is available now to you for a fraction of what attendees paid to attend the summit.

Boomers are the optimum target market. With 76 million U.S. baby boomers born between 1946 and 1964, the potential for profit and growth from this market segment is enormous. Need proof?

  • Americans age 50-plus control $7 trillion, or 70% of all US wealth.

  • The 50-plus group brings in $2 trillion in annual income and accounts for 50% of all discretionary spending.

  • One baby boomer turns 50 every 8 seconds of every day.

  • AARP estimates 54 million baby boomers will be between the ages of 50 and 64 by 2010.

  • 90 million Americans will be age 50 or older in 2010.

Sounds like a powerful bunch doesn't it? Is your packaging is connecting or attracting with this audience? You need Packaging Your Products to Boomers to find out.

  • What packaging sells a boomer on a product.

  • Packaging attributes boomers like or dislike and why.

  • How your product packaging can connect with this growing lucrative market.

  • What "hot buttons" must be on or in your packaging to compel this market to make the purchase.

  • How to connect your product packaging with this growing, lucrative market.

This groundbreaking research and report is available now for only $25.00

As a bonus, if you order online we will send you 10 Packaging Tips That Will Make Consumers Buy Your Product. The report will be sent to you electronically.

Packaging Your Products to Boomers - DELIVERED ELECTRONICALLY      
Price $25.00     
Quantity   

 

PackagingDiva.com

 

Is Your Packaging Female Friendly?

 

JoAnn Hines provides the answers pivotal to your business’ success in an eye opening report, "Is your packaging female friendly?” Her analysis clearly illustrates that not all companies understand the female mindset. Her intensive survey and its results demonstrate this fact along with other interesting twists of perception.

Ms. Hines’ highlights the fact that designers of packaging products have different judgments about the package than consumers.

  • Respondents to her survey agreed that convenience, ease of storage, and female friendly elements such as size of package and handles were important package features.

  • Surprising results revealed that consumers are divided on the issue of concern for environmentally friendly materials.

  • Interestingly, cause marketing was not perceived as a strong reason to buy a particular product.

  • The most intriguing survey result was that X% of women would not be induced into purchase a product because of celebrity endorsement. The report will provide you with the actual figure.

Hello, designers? Does any of this sound like information you need? Order the complete presentation for $25.00. It will be delivered electronically.

Is Your Packaging Female-Friendly? - DELIVERED ELECTRONICALLY
Price $25.00
Quantity   

 

PackagingDiva.com

 

If You Package It Will She Buy?

 

Did you miss WMPKG founder JR Hines' presentation at “Capture the Purchasing Power of Women: Marketing to Women”? It's not too late to order the Special Report "If You Package It Will She Buy?".

According to Advertising Age, Women are responsible for 85% of American’s annual $7 trillion in total personal expenditures. Understand and connect with women to capture untapped markets, build loyalty and drive profitability.

If You Package It Will She Buy? - DELIVERED ELECTRONICALLY
Price $25.00
Quantity   

 

PackagingDiva.com

 

If You Package It Will They Buy?

 

What is a package any way? It could be a box or a container or anything similar. We all know it conveys a product from point A to point B. Besides the obvious of getting it there undamaged or not broken, what's a package supposed to do? That job has changed dramatically in the last decade.

The package has become the “first moment of truth” at retail.

And now, especially it’s going to decide whether someone will by your product, or not. So you better pay attention to not only what goes inside but what's on the outside of the box.

Just because you have a great product doesn't mean it’s going to sell. Or even if you have it in the right retail environment that it's going to fly off the shelf. Packaging a product the right way entails much more than just creating a box or package to put your product in.

Find out how to package products consumers will buy in this special report "If You Package It Will They Buy?"

If You Package It Will They Buy? - DELIVERED ELECTRONICALLY      
Price $25.00 
 

Quantity   

 

PackagingDiva.com

4290 Bells Ferry Road, Suite 106-17

Kennesaw, GA 30144-1300

 

Phone: (678) 594-6872

jrhines at packaginguniversity.com

© 2003-2008. All rights reserved.

Website Design by River Street Designs

read the packaging diva blog