JoAnn Hines, The Packaging Diva

JoAnn Hines
The Packaging Diva

 

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Hot Packaging Trends

The Packaging Diva's predictions on "hot"packaging trends.

Baby Boomer Products

Women & Product Packaging

Environmental Sustainability And Packaging

Labeling And Ingredients Statements On Packaging (ongoing)

RFID And Packaging

Need to know more? Contact the

Packaging Diva
via phone
678-594-6872
or via email

 

Solutions

Need to know about the state of the packaging industry? What is hot and what is not. What the consumer REALLY thinks about product packaging

Let JoAnn Hines Packaging Diva keep you abreast of the latest packaging trends, innovations and technologies with her signature workshop.

The State Of The Packaging Industry: Mega Packaging Trends And Insights

Information overload. We see over 3,000 advertising messages a day. It takes about 2.6 seconds to make a purchasing decision at retail. So why would anyone buy your product over the competition?

That's where the unique role of packaging comes into play. Packaging is a complex equation. It IS the sales person. It IS your brand. It IS your company and if you haven't given it the consideration it deserves it will fail or most certainly not live up to its expectations.

So join the Packaging Diva as she explores successful product packaging and branding including case histories and examples of what works and what doesn't in the realm of successful product packaging.

During this workshop she will enlighten you as to how to "connect" your product to your consumer though the right packaging with the right message.

If you work in any of the following departments you NEED to attend this special session.

  • Market Research
  • Consumer Insights
  • Category Management
  • Consumer Planning
  • Package Design/Development
  • Packaging Graphics
  • Packaging Engineers
  • Brand/Product Management
  • Marketing
  • Creative Services
  • Industrial/Structural Packaging Engineers
  • Creative/Art Direction
  • Global Branding/Design
  • Retailers
  • Packaging Suppliers
  • New Business Development

As a special bonus join in the Packaging Diva Makeover session as she critiques your product packaging.

For more details email or call 678-594-6872.

 

All Things Packaging

If you are seeking packaging, packaging assistance, packaging help, packaging expertise, packaging consultants, packaging designers or requests for packaging proposals, I can help you with your packaging questions, issues and problems. I will find your packaging solution.

If you need a quick answer to your packaging problem why not spend some time with me, the Packaging Diva? I get so many inquiries to review packaging concepts for people who need packaging problems solved in a hurry, so I have created the laser evaluation session.

For two hours of my time I will provide the following:

Photo/artwork review and quick analysis - $400. This consists of reviewing artwork sent to me in electronic format and providing commentary via the telephone. If a written report is required, additional consultation time will be billed at my standard hourly rate.

Copy and verbiage review and quick analysis - $400. This consists of reviewing copy sent to me in electronic format and providing commentary via the telephone. If a written report is required, additional consultation time will be billed at my standard hourly rate.

All laser services are paid in advance via my secure online server. Click here to purchase.

The Packaging Diva wants to know how she can help you solve your packaging problem!

Look for real examples shortly of the Packaging Diva in action with her clients.

The Packaging Diva's Dream Team Provides Solutions For Your Packaging Business.

The Packaging Diva is a one stop shop for packaging resources. My comprehensive approach connects and provides solutions to the country's top leaders, experts, consultants and speakers in packaging and related industries. The Diva’s Dream Team of experts work in all facets of packaging and have their finger on the pulse of innovations, trends, legislation, technology, and other packaging news.

What's the latest buzz in "green packaging and how it will impact the environment?"

I get dozens of new "green" product releases and I'm happy to share them with you. (These releases are for information only and I make no recommendation as to their efficacy.) Click here To see what's new. I'll send you the file.

What type packaging does Walmart want?

I'm collating releases that pertain to Walmart and its packaging requirements. I'm happy to share them with you. (This file is information only and I make no recommendation as to their validity.) Click here to see what's important. I'll send you the file.

What are some of the latest packaging innovations that could impact you?

I get dozens of new product releases and I'm happy to share them with you.  (These releases are for information only and I make no recommendation as to their efficacy.) Click here to see what's new. I'll send you the file.

I Hate Packaging Packaging - The Misunderstood Industry.

Factoids:

  • Packaging is the third largest industry in the US;
  • 10% of every dollar spent at retail can be directly attributed to packaging;
  • The packaging industry employs over a million people.
  • With out a package you can't have a product.

So why do people insist of giving packaging such a "bad wrap?" Here are some recent cases.

3 On Your Side: Problem Packaging
CBS 3 - Philadelphia,PA,USA

... Hospital said the hard plastic is taking a slice out of too many people. ... Mary Ann Falkman with Packaging Digest Magazine said it's for one simple reason. ... http://cbs3.com/consumer/local_story_201223320.html 

Plastic Packaging Causing Big Pains
WCCO - Minneapolis,MN,USA

... “Probably a couple times a week people come in. They've either cut themselves with Exacto knives or scissors, or the actual packaging itself,” says Dr ... http://wcco.com/seenon/local_story_189002427.html 

Packaging - it keeps freshness in ... and me out
Evansville Courier & Press (subscription) - Evansville,IN,USA

... mood today. We use to send people to the moon. We receive ... the chest. So why can't we make packaging that a normal human can open? Why does ... http://www.courierpress.com/news/2006/aug/11/packaging---it-keeps-freshness-in-and-me-out/ 

This Is Broken - Hard-to-open packaging

This Is Broken is a project to make companies more aware of their customer experience. Submit your own entry. ... Broken: Hard-to-open packaging. Another good one from David Pogue ... I hat...

www.thisisbroken.com/b/2006/02/hardtoopen_pack.html 

Wrap Rage? Ergonomics Could Make That Package Easier To Open

Got a package that's hard to open? Design experts say ergonomics could help. ... the annoyance and frustration felt due to hard-to-open packaging. But, says a recent article reported ... pu... www.ergoweb.com/news/detail.cfm?id=1006 

News 8 :: KFMB Stations, San Diego, California

This is the web site for KFMB TV Local 8 News in San Diego, California. ... Not when it comes to those hard-to-open plastic packages ... CDs are hard to open by the time you finally get thr...

www.kfmb.com/features/consumer_alert/story.php?id=37816 

BLOGGERS HATE PACKAGING TOO:
Read some of the rants about packaging

Death to impregnable plastic packaging!

http://blogs.chron.com/techblog/archives/2006/08/death_to_impreg.html 

Packaging Hell - Time to Rise Up!
14 Aug 2006 by sean@NOSPAMMYseanalexander.com  (Sean Alexander) - References

THANK YOU to maverick Mark Cuban and C|Net's Blogma for ranting about a topic I've also been on the warpath over for years- product packaging that makes the customer the enemy. We've all experienced it- tough plastic-molded around the ...

Addicted to Digital Media - http://blog.seanalexander.com/ 

Forget airline security issues.

Pooh pooh gasoline prices. You know what the real detriment is to peace, prosperity and the American way? Product packaging. That will be the downfall of civilization as we know it.

http://brentclanton.blogspot.com/2006/08/packing-it-in.html 

Seagate Leaves me bloody
11 Aug 2006 by Mark Cuban - References

I love seagate products, but what genius designed the packaging for their 6gb Pocket Hard Drive ? THe drive came packaged in one of those impregnable plastic shells (see picture in link above) that makes it look pretty on retail shelves ...

Blog Maverick - http://www.blogmaverick.com/

PackagingDiva.com

4290 Bells Ferry Road, Suite 106-17

Kennesaw, GA 30144-1300

 

Phone: (678) 594-6872

jrhines at packaginguniversity.com

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